Programs
The Academy owns one platform and one methodology. Both teach the same thing — how to move from "I have an idea" to "I'm building a real venture."
StartEase — the Academy platform
For: Fresh entrepreneurs ready to learn what kind of founder they are and what to do next.
- Entrepreneurial Type Indicator (ETI) — psychometric assessment that maps you to one of 16 founder subtypes
- Training Hub — milestones, workbooks, applicant pipeline, certificates
- Games & Badges — gamified reinforcement of the Framework
- Roadmaps tuned to your ETI subtype
The StartEase Framework — open methodology
For: Anyone teaching, coaching, or building tools for fresh entrepreneurs.
The Framework is the Academy's core intellectual contribution — a step-by-step guidance system that breaks "starting a business" into a sequence of small, completable moves. It scaffolds the decisions a first-time founder actually has to make, in the order they have to make them.
- The 9-step launch sequence (taught on StartEase, used by LaunchEase's AI co-pilot)
- The ETI's 16 founder subtypes and how each navigates the Framework differently
- Open content for educators and program partners
How the Framework reaches you
| If you want to… | Use |
|---|---|
| Learn the Framework at your own pace | StartEase (platform) |
| Take a guided assessment of your founder type | StartEase — ETI |
| Apply the Framework with AI coaching | LaunchEase (sister org) |
| Teach or partner using the Framework | Contact the Academy |